Co-Founders David, Rob, and Elliott saw an opportunity to usher in the next evolution of video conferencing by augmenting interactions with measurement. By making real-time sentiment and engagement metrics available to all meeting attendees, Read encourages collaboration toward a shared goal of a better meeting experience.

Read was founded with a privacy and transparency first approach to measurement, aligning with the founder's past experiences at Placed, Snapchat, and Foursquare. Read Dashboard, the company's first product, encourages more authentic interactions and is available for free on leading video conferencing platforms.