In early 2025, finding the right AI notetaker and productivity platform became mission-critical for Launch On Demand, a team of pioneering commercial space technicians managing high-profile missions and complex communications. With technical meetings and sensitive stakeholders, they needed more than just transcription—they needed a smart, seamless productivity partner.

After testing a slew of tools—from Fireflies and Tactiq to Google Gemini—Launch On Demand landed on Read AI as their productivity platform of choice. The decision was more than just functionality. It was about clarity, ease, flexibility, and unmatched insight.

A Smarter, Cleaner Experience

“We landed on Read AI because it is leaps and bounds ahead of others, and extremely agile,” said Lisa Catledge, chief administration officer Launch On Demand, at the forefront of mission management and space solutions for the biggest names in the space industry. “We tried Fireflies, Tactiq… even Google Gemini. It's not even close.”

Read AI's intuitive design and adaptive customization played a key role in the decision. The ability to change the bot’s display name made a surprisingly big impact in highly technical or sensitive meetings.

“I changed the name to ‘Lisa’s Assistant’ and it made everyone more comfortable,” said Catledge. “Having that option, alongside other important controls, makes all the difference for our business.”

One Bot. One Voice. One Source of Truth

Many teams trialing AI meeting tools encounter a chaos of bots joining meetings from different team members. Read AI simplifies the experience by assigning ownership intelligently.

“At the start of the year, we had 20 bots joining meetings. At first it was endearing because everyone was taking it seriously, but it was also a mess,” said Catledge. “Read cleaned that up. One assistant. One clear report.”

For Launch On Demand, consistency matters. They’ve adopted a unified identity across their workspace: the “Launch On Demand Assistant.” It brings clarity, transparency, and professionalism to every meeting.

Beyond Notes: Real-Time Insight

Read AI's power doesn’t stop at transcription. What truly set it apart was its video analysis and coaching metrics—giving team leads an inside look at how conversations land.

“I love the video function,” said Catledge. “It gives you more information—how the message is being received, engagement, sentiment scores. When strong business people are on a call, their scores can be as high as 95–98%, and other employees have the opportunity to improve.”

This kind of insight, she said, isn’t just interesting—it’s actionable. It’s helping the team improve communication internally and externally.

Easy Setup. Enterprise-Ready

For a team juggling multiple projects and complex setups, ease of implementation was critical.

“It’s so easy,” said Catledge. “You send invites, connect calendars, and you’re good to go.”

Read AI's enterprise features sealed the deal—especially Search Copilot, a ChatGPT-style assistant built on meeting intelligence.

“If you want to ask ‘What follow-ups do I owe certain teammates?’—boom, it’s there,” explained Megan Gibson, Read’s Customer Success Lead. “That’s Search Copilot. Enterprise-level smart, no matter the meeting.”

Summary: Why Read?

For Launch On Demand, Read AI delivered:

• More accurate, dynamic meeting insights
• A single, customizable assistant for all users
• Sentiment and engagement analytics
• Easy-to-use enterprise features
• A seamless setup experience

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